Conscious consumerism focuses on making positive decisions throughout the buying process, with the intention of helping to balance some of the negative impacts that consumerism has on the planet.
Some however like sustainable blogger Alden Wicker says conscious consumerism is a lie. “Small steps taken by thoughtful consumers—to recycle, to eat locally, to buy a blouse made of organic cotton instead of polyester—will not change the world”
Joining the Roundtable, Catherine Thomson from the Fairtrade Foundation, Sian Conway an ethical marketing strategist and founder of Ethical Hour, Professor Giana Eckhardt Director for the centre of Research for Sustainability at Royal Holloway University and Besma Whayeb, lifestyle blogger.
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